02 / Influence

School of
Influence

Create with purpose. Communicate with confidence. Build influence.

Social media is more than posting. It is storytelling, communication, creativity and knowing how to make people stop, watch and listen. School of Influence teaches the skills behind great content, from camera confidence and content creation to filming, editing, personal branding and social media strategy.

Creator Academy Influence for business

Your stage is now online.

Whether you are a young creator finding your voice, an aspiring influencer building an audience, an entrepreneur learning to show up online, or a business that needs content that actually connects, we teach you how to create with confidence and purpose.

A phone camera is a stage like any other. It asks for the same things a theatre does: presence, timing, a story worth telling and the confidence to hold attention. TA-DA! has taught those skills for years. School of Influence puts them to work in the digital world.

D'Niël Steynvaardt with social media icons coming out of her phone

ContentCameraCommunicationEditingPersonal brandDigital presence

Learn from inside the industry

(01 / 08)

Real experience. Real brands. Real world training.

School of Influence is built from real experience in the creator and digital industry. Our founder, Danielle Steynvaardt, has built a significant social media presence across multiple platforms and works with leading national and international brands.

From creating content and developing brand partnerships to understanding briefs, campaign strategy, storytelling, camera work and the business behind being a creator, our training comes from doing the work, not simply teaching the theory.

We believe the best way to learn influence is from people who are actively building it.

Selected brand partnerships

Trusted by brands South Africa knows and loves.

Real brands. Real campaigns.

From creating campaign content to developing long term brand partnerships, we understand what happens on both sides of the brief.

Choose your path

(02 / 08)

Creator

For aspiring creators and influencers

Learn how to confidently create content, build your personal brand and develop the skills to show up professionally online. For children, teenagers and aspiring adult creators.

Explore Creator Academy

Workshops

Learn one skill at a time

Short, practical workshops for people who want to master a specific content or social media skill without committing to an ongoing programme.

Explore Workshops

Influence for business

Train your team or let us do it for you

For entrepreneurs, small businesses, brands and larger companies that want to build a stronger digital presence, either by learning to create their own content or by handing it to our team.

Explore Influence for Business

Your path

Start here

Ages 6 to 10

TA-DA! Young CreatorsJoin directly, no prerequisite

Ages 11 and up: start here

Step 16-Week Creator Programme
Step 2, ages 11 to 17TA-DA! Creator Academy
Step 2, ages 18 and upCreator Lab

Any stage

One-on-One MentoringPrivate, personalised

Everyone aged 11 and up starts with the 6-Week Creator Programme. It gives you the foundations, so every class after it builds on what you already know.

Creator Academy

(03 / 08)

Learn to create, not just consume.

Creator Academy is where children, teenagers and aspiring adult creators come for practical, hands on training in content and digital presence. It runs like our Performing Arts Academy, with regular classes and a clear progression, but the subject is digital creation.

Young creator filming a video at TA-DA! Young Creators

Ages 6 to 10 · Join anytime

Young CreatorsAges 6 to 10

TA-DA! Young Creators

Learn to create. Learn to communicate. Find your voice online.

A safe, creative and age appropriate introduction to speaking on camera and making things. This is not about becoming an influencer. It is about confidence, communication and creativity, with a camera as the tool.

Camera confidence and speaking naturally

Communication and storytelling

Creativity and personal expression

Basic filming and simple camera angles

Lighting made simple

Age appropriate content creation

An introduction to editing

Understanding digital platforms

A parent and child format is available for this age group where appropriate.

R995/ month

Weekly 1-hour group class. Small groups of 6 to 8.

Enquire

Teen student presenting to camera at TA-DA! Creator Academy

Ages 11 to 17 · After the 6-week programme

Creator AcademyAges 11 to 17

TA-DA! Creator Academy

Practical creator training for the platforms you actually use.

A hands on programme that develops real creator skill. Students do not sit and listen. They plan, shoot, edit and publish their own content through the programme.

Content

Reels, TikTok, Stories, content ideas, scripting and storytelling

Camera

Confidence, framing, angles, lighting, shooting yourself and using phones or cameras

Editing

CapCut, transitions, captions, music, pacing and creating finished content

Brand

Personal branding, finding your niche, a recognisable identity and what makes people follow you

Professional

Working with brands, understanding briefs, creating content for clients, professionalism online and building a portfolio

Students plan, shoot, edit and publish their own content through the programme.

R1,295/ month

Weekly 1-hour group class. Groups of 8 to 10.

Open to graduates of the 6-Week Creator Programme.

Enquire

Fees and registration

Trial session: R550. Once-off registration fee: R550 for new students. Already a TA-DA! student? You never pay registration again.

(04 / 08) The entry point

Start here · Ages 11+

Start with the 6 week Creator Programme

One session. One skill. One piece of content at a time.

The programme runs once a week for six weeks and is the main entry point into Creator Academy. Every week covers one skill and ends with something made.

Separate intakes for teens (11 to 17) and adults (18+).

Danielle Steynvaardt laughing with students around a camera during a creator workshop

Week 1

Find your voice online

Understanding your strengths, your audience and what makes you interesting.

Week 2

Content that gets watched

Ideas, hooks, storytelling and creating content people want to watch.

Week 3

Shoot like a creator

Camera angles, framing, lighting, equipment and filming yourself.

Week 4

Edit your content

CapCut, pacing, captions, music, transitions and creating a finished reel.

Week 5

Build your personal brand

Finding your identity, niche, visual style and online presence.

Week 6

Create, publish and grow

Putting everything together, creating content and understanding how to keep developing your platform.

R3,450/ full programme

Six weekly 90-minute sessions. Minimum 4 people per intake. Separate intakes for teens (11 to 17) and adults (18+).

Join the next programme

Creator Lab

(05 / 08)

Danielle Steynvaardt giving a creator feedback on their content on a phone

Ages 18+ · After the 6-week programme

Do not stop creating.

For creators who want to keep developing, Creator Lab is an ongoing weekly space to create, practise, experiment and improve. Bring your ideas, shoot new content, edit, get feedback and learn what is changing in the digital world.

Creator Lab is not tied to a fixed yearly syllabus. It moves as the platforms move.

R1,850/ month

Weekly 90-minute group session. Minimum 3-month commitment.

Drop-in session: R550

Open to graduates of the 6-Week Creator Programme.

Join Creator Lab

Creating new content
Practising filming
Developing content ideas
Editing
Feedback and coaching
Personal branding
Social media trends
Building a portfolio
Collaboration
Platform strategy
Content planning

One-on-One Mentoring

Private

Private · Any stage

Personal guidance for creators and professionals ready to grow

Private weekly sessions built around your account, your goals and your audience. We work on your content, strategy and on-camera presence together, so you grow with direct, personal feedback every week.

R6,000/ month

Weekly 1-hour private session. Minimum 3-month commitment.

Apply for mentoring

Workshops

(06 / 08)

Sometimes you do not need a course. You just need to learn the thing you are stuck on.

Standalone workshops focus on one skill at a time and are open to anyone, whether or not you train with us. Dates are announced as they are opened.

ReelsTikTokCapCutContent creationCamera confidencePersonal brandingContent planningStorytellingSocial media for businessCreating content with your phoneBuilding a digital presence

Influence for business

(07 / 08)

Your business already has a story. We help you tell it.

Short-form social content for your business. Either we create it for you, or we train your team to create it in-house.

Danielle Steynvaardt training a business team to film their own content in their workplace

Short-form means vertical Reels and TikToks made for social media. Need a longer business video, like an online course or onboarding video? See TA-DA! Stagecraft Studio.

We create it for you

3-video package

R16,500

3 short-form videos or Reels
Content concepts and basic scripting
Filming session
Professional editing
Final videos ready to post

Most popular5-video package

R25,000

5 short-form videos or Reels
Content concepts and basic scripting
Filming session
Professional editing
Final videos ready to post

10-video package

R45,000

10 short-form videos or Reels
Content concepts and basic scripting
Content planning for the full batch
Filming session(s)
Professional editing
Final videos ready to post

Want it posted to Danielle's audience too? That is a brand collaboration, quoted separately.

Book a content package

We train your team

Hands-on training for your own content team, built around your brand. Maximum 4 people.

2 to 3 hour content workshop

R6,500

Content planning and ideas
Hooks and storytelling for short-form video
How to structure a Reel or TikTok
Filming with a phone or camera
Basic lighting, framing and audio
Making content feel natural
Editing and posting basics

Half-day content workshop

R9,500

Everything in the 2 to 3 hour workshop, plus:
Content concepts for your brand
Hands-on filming exercises
Camera and phone setup
Editing workflow demonstrations
Planning for consistent output
Feedback on your team's content

Training a larger group or an entrepreneur cohort? See our Stagecraft for Business workshops.

Book a team workshop

Add-ons

Editing and preset workshop

R6,500

3 hours, maximum 4 people. Your team brings their computers and footage, and we build a reusable editing system together: intros and outros, title and text presets, transitions, multi-camera editing and a repeatable workflow.

Animated intro and outro design

R4,500

We design animated intro and outro presets for your brand, supplied ready to use in future videos.

On-camera performance workshop

R9,500 half day · R16,500 full day

Maximum 4 people. Acting training for the team members who appear in your content: confidence, delivery, natural reactions and taking direction.

Want ongoing on-camera training? Team members can join our weekly adult acting classes at R850 per month.

Also available

Social media management from R6,500 per month
Additional filming days from R8,500
Additional videos R5,500 each
Travel outside the agreed filming location (quoted)
Custom content or training (quoted)

Want to combine services? Tell us what you need and we will put a package together.

Get a tailored quote

Building more than your social media?

If you are developing a business, refining your leadership presence, preparing an investor pitch or building an idea from the ground up, explore Stagecraft for Business.

Influence

How you show up online.

Stagecraft

What you are building and how you lead it.

Explore Stagecraft for Business

Why learn influence from TA-DA!?

(08 / 08)

We understand performance

Creating content is not only about equipment and editing. It is about knowing how to communicate, tell a story and hold attention.

We teach by doing

Students create real content rather than simply learning theory.

We teach the whole process

From idea to script, camera, lighting, filming, editing, publishing and strategy.

We understand people

Confidence on camera is a skill. We teach people how to become comfortable being seen and heard.

We know the industry

Our training comes from people who actively work in performance, content and business.

It should still feel like you

We help people find their own voice rather than forcing everyone into the same social media formula.

Danielle Steynvaardt speaking into a microphone while holding up her phone

The stage has changed. The skills have not.

Whether you are standing under a spotlight, speaking to a boardroom or talking into your phone, the fundamentals are the same. Know your audience. Tell a good story. Communicate clearly. Hold attention. Show up with confidence.

Start with School of Influence Explore the Academy